Table of Contents (click jump-links below to navigate sections)
A. Fundraising Documents and Resources
The downloadable documents available below will help you learn more about, promote and manage your BRAX fundraiser.
- Social Media Resources
- Printed Announcement
- Anuncio Espanol
- Poster 8.5 x 11
- Poster 11 x 17
- Poster 18 x 24
- Catalog and Order Form
- NFL Fan Packs Catalog
- Order Form
- Order Worksheet
- Certificate of Tax Exemption
- Return and Exchange Form
- Distribution Staging Diagram
- Distribution Tips
B. Steps for a Successful BRAX Fundraiser
Below are the seven recommended steps for a successful BRAX Fundraising program.
1. Establish a Gameplan
- Objective: Determine a clear, communicable objective and ensure all participants understand their pitch, ie. “We’re raising money to help fund a new playground.”
- Timeline: Set start and end dates. Typically, programs run for 2-3 weeks.
- Materials: Order BRAX Fundraising catalogs and sample cups.
- Goals: Establish a goal for total and per participant packs sold. Be sure to emphasize the profits you will raise if all participants reach their goal. Click here for our Profit Calculator.
- Prizes: Create experience prizes, ie. special lunch with the principal, or other incentives, ie. gift cards, to increase participation and overall excitement about the program.
2. Conduct a High Energy Kickoff
- Communicate: Clearly communicate your objective, timeline, goals and prizes established above.
- Distribute: Provide all participants with BRAX Fundraising catalogs and sample cups.
- Organize: To ensure a smooth program, make sure all participants understand the order and payment collection process.
- Excite: Be sure to emphasize the objective and goals participants are working towards with enthusiasm. PTO Today is a great resource for ideas on how to increase parent and participant excitement and involvement.
3. Promote the Program
- Participants: Individual participants and/or their parents should reach out to family, friends, neighbors and co-workers.
- Administration: Organizations can help support their participants by promoting the BRAX Fundraising program on their website, via printed materials (available downloads above) and on social media channels like Facebook and Twitter (social media resources).
4. Provide Participants with Updates & Encouragement
- Progress: Announce “mid-fundraising” progress to encourage continued or increased participation.
- Encouragement: Tell participants how proud you are of their efforts and reemphasize your objective and goals.
- Reminders: Remind participants of the fundraiser end date and instructions for order and payment collection.
5. Submit & Pay for Master Order
- Collect: Collect order forms and payments from each participant.
- Combine: Tally all orders on the Master Order Form.
- Order: Place your Master Order.
- Pay: Submit payment and/or purchase order.
- Additional Order: Once your Master Order has been submitted, your account will remain open for the next 45 days to allow for an additional order. To minimize your shipping and handling fees, we highly recommend you consolidate all requests before placing your final order. Call Customer Care at 888-825-9339 if you have any questions.
6. Receive Shipment & Distribute Products
- Prepare: Recruit volunteers and establish day/time/location for distribution.
- Shipment: Your order will ship 2-3 weeks after your payment has cleared.
- Communicate: Announce distribution day, time and location to all participants and volunteers.
- Confirm: When you receive your BRAX Fundraising shipment, double check items against your Master Order and report any errors to Customer Care at 888-825-9339.
- Distribute: Referring to the distribution instructions sent with your shipment, distribute items to individual participants.
- Returns/Exchanges: To return or exchange items, call Customer Care at 888-825-9339 and then complete this return/exchange form.
7. Show Appreciation
- Last, but not least, be sure your organization and individual participants show appreciation for your customers’ support in obtaining your objective.
C. Participant Training
Below are some tips to help your participants achieve success and reach your per participant goals.
- Participants should introduce themselves and then clearly communicate your organization’s fundraising objective, ie. “We are raising money to help fund a new playground,” as well as how a BRAX Fundraising program works:
· Organizations receive a portion of the proceeds for every item sold – a 4-pack of SpiritCups, 2-pack of SpiritTravelCups or a SpiritPopcorn bucket with ten bags of popcorn.
· The more we sell, the higher profits we receive.
· Products are offered in America’s favorite NFL, MLB and college teams.
2. Engaging the Customer
- Tap in to their team affiliation by asking, “What’s your favorite team?”
- Give them time and space to review the BRAX Fundraising catalog, so they can see all the products and teams available.
- If the customer is torn between products or teams, be willing to help make a recommendation.
- Increase your per customer orders by inquiring about other sports fans in their lives and pointing out what great gifts BRAX Fundraising products make.
3. Closing the Sale
- Confirm you understand their order – items and quantity.
- Record contact information accurately – name and phone number.
- Collect money.
4. Express Appreciation
- Thank the customer for their support.
- Provide the approximate date customer should expect to receive their items.
- Confirm that you will call the customer when your organization receives the shipment to set-up plans to deliver their items.