NFL Extends BRAX Fundraising’s Drink Ware Exclusivity

dT7jy5XrcBRAX is very pleased to announce the National Football League (NFL) has once again awarded us exclusive rights to sell drink ware in the fundraising industry. So to excite your community about supporting your organization with the power and mass appeal of the NFL, look no further than BRAX Fundraising’s one-of-a-kind SpiritCups and SpiritTravelCups!

“NFL drink ware exclusivity in the fundraising industry is a privilege we’ve enjoyed for the past several years and we’re excited and honored to continue to represent the NFL in this capacity. It’s truly a pleasure to see first-hand how this powerful brand helps our customers raise the funds they need on an every day basis,” says partner, Pete Hexter.

Thank you to all our licensees, partners, customers and fans for your support!

Virginia Little League Gears Up for 5th Consecutive BRAX Home Run

Vienna Little League from Virginia is a big fan of BRAX Fundraising and for good reason. For four years in a row, they have profited over $7,000 from their BRAX fundraisers and can’t wait to get started with their fifth consecutive program this coming spring.

“We have had a successful BRAX fundraiser four seasons in a row selling over 1,000 products each year, resulting in over $7,000 annual profits. It’s a proven program, the products sell themselves and the quality and designs encourage customers to buy all their favorite teams. And, BRAX Customer Care is unmatched, helping at every step of the way. I would not hesitate to run the BRAX program again.” – Matthew P, Treasurer

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Holiday Gift Giving and Your Fundraising Shipment

HolidayThe holidays are right around the corner and we are fully aware that many organizations need to time the delivery of their fundraising shipment prior to holiday or winter break. So to help you coordinate your timeline, BRAX Fundraising has launched a new Estimated Shipping & Delivery Calculator.  Simply tell us your desired distribution date and we’ll help approximate when you need to have your final order and payment submitted to meet that deadline. Please note that this is only designed to help customers estimate shipping and delivery timelines. Please call Customer Care at 888-825-9339 to discuss shipping and delivery timelines specific to your fundraising program.


Leah Strong


Rivalries, winning, the game aside, the National Football League (NFL) is a community.  And at the Cincinnati Bengals and New England Patriots game last Sunday, the men and women of that community proved that they can support one another in the most beautiful and heartwarming way…

Despite their usual team alliance, the New England Patriots’ cheerleaders surprised viewers wearing Devon Still’s jersey – the Cincinnati Bengals tackle recently added to the practice squad so he could still get the health insurance he needs to care for his four year old daughter who is suffering from a cancer known as neuroblastoma. As a community of parents, grandparents, brothers and sisters, the New England Patriots organization, and the rest of the NFL community, empathize with the Still family’s struggle. As seen below, Devon Still – a loving father and fellow football player – is most appreciative for their love and support.



Pink Fundraising to Support Breast Cancer Awareness

PINK_Crucial_Catch_02National Breast Cancer Awareness Month is right around the corner which means now is the time to join forces and promote the importance of annual screenings and detection. And in support of the National Football League’s Crucial Catch program, BRAX Fundraising proudly offers an exclusively licensed line of NFL Pink SpiritCups as part of every fundraiser. While your profits remain the same, we contribute additional royalties back to the NFL to help promote a cause that has touched us all. It’s a small contribution that can provide an invaluable return.

“Pink has become so much more than a color. It’s a symbol of a unified fight against breast cancer and a reminder that annual screenings save lives. We couldn’t be more honored to help support the cause with our friends at the NFL and their wonderful program, A Crucial Catch,” said Ryan Hedspeth, Vice President of Sales and Marketing for BRAX Fundraising. “And we urge communities nationwide to support their local organizations with the sales of pink, breast cancer awareness products, including our NFL Pink SpiritCups.”

About A Crucial Catch: 
The NFL, its clubs, players and the NFL Players Association are proud to support the fight against breast cancer. Our campaign, “A Crucial Catch”, in partnership with the American Cancer Society, is focused on the importance of annual screenings, especially for women who are 40 and older. Throughout October, NFL games will feature players, coaches and referees wearing pink game apparel, on-field pink ribbon stencils, special game balls and pink coins – all to help raise awareness for this important campaign. All apparel worn at games by players and coaches, along with special game balls and pink coins will be auctioned off at NFL Auction, with proceeds benefiting the American Cancer Society’s Community Health Advocates National Grants for Empowerment (CHANGE) program. The CHANGE program provides outreach and breast cancer screenings to women in underserved communities. Learn More.

Ohio Football League Funds Yearly Equipment Needs with BRAX

HMP_1938r[2]At BRAX Fundraising, we love nothing more than seeing our program make a difference. And that’s just what we’ve been doing for the Sidney Youth Football League for five years running. We’re so proud of this great organization for leveraging the mass appeal of BRAX Fundraising products to fund their annual equipment needs!

“Along with great team moms, I’ve helped my husband run BRAX fundraisers for Sidney Youth Football League every year for the last 5 years and we consistently profited close to $4,000 – even this year with a lower number of players. The league leaders always get together and identify an equipment need for the year and that’s what we fundraise for. This year it was refurbishing our helmets to maintain safety standards.

We used to run fundraisers with catalogs full of junk and hardly made anything. Now with BRAX, we’re the only league in the area selling cups and have people starting to ask for them a year in advance because they love them so much. Not surprisingly, our top sellers are always Ohio-favored teams like the Cleveland Browns, Ohio State University and Cincinnati Reds. We always use sample cups to help our players show first-hand what we’re selling and offer $25 cash to the highest seller from each of our six teams.

This year we also took advantage of BRAX’s incentives and six players won Amazon gift cards and our highest selling player for the whole league won an iPod Shuffle. The grin on that fifth grader’s face when I gave him his very own iPod was priceless! We will definitely continue running BRAX fundraisers in the future!” - Lisa Clayton


Introducing the “Zero Stress” Order Entry Option

Mailbox_EnvelopeNew this fall, the pilot launch of our “zero stress” order entry option where you mail in individual participants’ order forms and we enter your master order for you! The BRAX program you love – now with online e-store self-entry and new mail-in “zero stress” order options!

“When it comes to running fundraisers, organizations operate on different timelines and have unique needs. For a lot of our customers, order entry through our online e-store is preferable because it’s a way to begin immediately processing their orders. But some customers, especially those with large orders, would much rather let us handle the data entry. They incur a few extra days in processing because they have to mail us their order forms but if time allows, it’s a great option,” said Ryan Hedspeth, Vice President of Sales and Marketing.

To participate in the pilot program you must have started your BRAX fundraiser after August 18, 2014 and received catalogs with the new 3-part order forms. To submit your master order via the new “zero stress” order entry option, simply collect the top white pages from all your participants’ order forms and use the enclosed self-addressed envelope to return the forms to BRAX. Be sure to fill out all the information requested on the return envelope and save the pink and yellow copies for your records. Please allow 48 business hours for processing the order once BRAX has received your forms in the mail.

For questions about the new “zero stress” order entry option, please contact Customer Care at 888-825-9339.

“Smart Snacks” Rule and Food-Based School Fundraising

If your school typically relies on food-based fundraising, note the “Smart Snacks” rule that went into effect on July 1, 2014 may now limit the number of food-based fundraisers you can run. It all depends on how many, if any, exemptions your state agency was granted by the USDA.

The rule applies to school-sponsored fundraisers during which foods that do not meet the nutrition standards for Smart Snacks may be sold. The law requires that state agencies must set a maximum limit on the number of fundraisers that would be allowed. And if the state agency does not specify any exemption frequency, or the number of maximum fundraisers, they are in turn electing for a no food-based fundraiser policy.

The “Smart Snacks” rule was published on June 28, 2013 and went into effect on July 1, 2014 as part of the Healthy, Hunger-Free Kids Act of 2010.

Non food-based fundraisers, like BRAX Fundraising’s SpiritCups and SpiritTravelCups, and popular “Family Fun Nights” and other events are great alternatives to help raise money for your school.

Florida All Star Gym Promotes Local Team Designs for a Great Fundraiser!

Congratulations Okeechobee Xplosion All Star Cheer on raising over $2,000. Another great cheer fundraiser with BRAX Fundraising!

“I decided to go with BRAX for our gym fundraiser because you get to keep your profits up front and because I knew first-hand the quality of the product and the ease of the program from when I participated in a BRAX fundraiser in the past. To kickoff our fundraiser we had an initial meeting to pass out materials, including information about BRAX’s incentives, and then sent emails and had follow-up meetings once a month to check up on everyone. We excited our community by promoting local team designs like the Hurricanes and Seminoles. And we used the images BRAX provides on their website to promote our fundraiser on Facebook and other social media outlets.” – Kim Kosinski

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One of the Okeechobee Youth Teams