Congrats Keri Paez and BRAX’s Mike Lukachek on Awesome NCAA Wins

10012589_10152370095744297_2201395893139538341_nAs proud licensee of over 100 top colleges, it’s safe to say we always get excited for the NCAA tournament and this year was no exception! In addition to the inaugural company bracket competition, we also engaged our Facebook fans with a contest to accurately predict the finals match-up.

Congrats Facebook contest winner, Keri Paez, on predicting the awesome match-up between UConn and Kentucky and Mike Lukachek, Regional Director for IN, KY and OH, for the best BRAX bracket. And, of course, congrats UConn men’s basketball team on the 2014 NCAA Championship title! And good game Wildcats!

SpiritCups Survive

When BRAX says their products stand the test of time, they mean it. And my 8-year old SpiritCups are proof. They’ve been our go-to cups for so many years, used and abused, but with love.

CupsInDishwasherMy son participated in a BRAX fundraiser when he played pee wee football at 9 or 10 years old. Right off the bat, we loved how much profit we were going to get back on the sales, so we invested in three different sets of cups. This same son just turned 18 years old and we still have our original SpiritCups, plus three more sets we bought from my co-worker’s daughter’s gymnastic team last year. They are our go-to cups for everything, like sitting by the pool, because they’re so durable. They’re always the first cups we reach for! And even though we were instructed “only top rack of the dishwasher”, they’ve inevitably ended up on the bottom a time or two over the years and they’ve still held up great. One of the sets I bought last year was Washington because my son was going to go there for college, but now he’s going to BYU, so I reached out to BRAX to inquire about buying a BYU set to send with him to college. It’s definitely safe to say that we’ve come full circle with BRAX SpiritCups!

- Stella Brown (guest author and BRAX customer)

Raise a Cup to 15 Years

brax_ltd_pms_15_years_03WILMINGTON, NC, April 2, 2014—BRAX Fundraising knows how fans want to show real team spirit, offering products people truly want to buy to help kids raise money for their schools and teams. BRAX Fundraising’s high-quality, 3-D animated SpiritCups and SpiritTravelCups, as well as SpiritPopcorn tubs make any tailgate tops. What fan couldn’t use more team gear, and support a child’s soccer team or school at the same time?

With “making a difference” as its mission, BRAX is now celebrating its 15-year anniversary of helping schools and youth sports teams raise funds—more than $30 million to date. All thanks to its line of reusable BPA-free plastic SpiritCups, insulated SpiritTravelCups and SpiritPopcorn buckets embellished with logos of the National Football League (NFL), Major League Baseball (MLB), 100 major colleges and all branches of the U.S. Military. The thirst for these products, all made in the U.S.A., is helping schools and youth organizations reach their fundraising goals.

It all began as a simple idea to raise money for a cheerleading team, and grew into a formidable fundraising company in just a decade and a half. Owners Peter Hexter and John Alexander were running a small outfit manufacturing NFL steins and other products when Hexter’s daughter, Jillian, needed donations for her cheerleading team. Hexter decided she should fundraise on her own, rather than asking him to write another $200 check. He decided to jumpstart her sales by giving her 100 extra Tampa Bay Buccaneer steins he had laying around his office and suggested she sell them. She did just that outside a Florida grocery store, and in two hours made $1,000—far more than her goal of $200.

This launched the idea for BRAX Fundraising. In 2004, BRAX became the first company to license powerful sports brands to help youth organizations raise money for uniforms, equipment and travel expenses.

And then a pilot program in 2005 with Pop Warner, a nationwide youth football and cheer organization, yielded tremendous results. An initial goal of selling 25,000 NFL-licensed SpiritCups was tripled, with sales of more than 75,000 cups. This success encouraged the NFL and Pop Warner—the first of many loyal partners—to support and believe in BRAX’s passion for fan-based fundraising.

“We saw firsthand the power of the licenses and the thirst of the fans to want as much gear in their favorite teams as possible,” Alexander says.

Hexter and Alexander decided to expand their SpiritCup designs to offer professional baseball with the help of a friend—former NFL Quarterback Boomer Esiason. Esiason was instrumental in helping BRAX score MLB licensing in 2005, and to show their appreciation, BRAX began contributing to the Boomer Esiason Foundation. The company has since donated more than $300,000 to the foundation, which was established to find a cure for cystic fibrosis.

In 2012, BRAX partnered with the National Dairy Council and the NFL on a new fundraising program called “Fuel Up Cups,” which helps “Fuel Up to Play 60” schools raise money for nutrition and fitness initiatives. Since its inception, the program has raised more than $1.5 million for Fuel Up to Play 60 schools. With the help of the National PTA, which was added this year as another Fuel Up to Play 60 partner, BRAX is confident it can help schools raise millions more in the coming years.

“BRAX has always been heavily engaged in the youth population, and now with Fuel Up Cups, we’re positioned to help with challenges that school communities across the country are facing right now—poverty, lack of breakfast and healthy food options, and lack of physical activity,” says Hexter.

In an effort to celebrate its 15 years of shining the spotlight on the athletes, students, parents and volunteers who support BRAX, the company is launching a campaign called, “Show Us Your Spirit.” Fans can upload photos or selfies with their SpiritCups in interesting locations or sporting events to Facebook or Instagram. It’s a chance for fans to show BRAX the best tailgate spread, craziest game-day outfit or winning team on the field. When fans use the hashtag #CheersBRAX, they are entered in a contest to win $25 gift cards or BRAX products featuring their favorite teams. For more details, see


BRAX wants Americans to show their spirit and continue to support the fundraising efforts of our youth for the next 15 years and beyond.

For more information on BRAX Fundraising, please visit, or contact Kaylie O’Connor at 310-633-4026.


MLB Designs Excite Baseball Fans in Your Community

Next Monday is Major League Baseball Opening Day and BRAX Fundraising has SpiritCups and new SpiritTravelCups in all 30 MLB clubs. So to get the baseball fans in your community excited about supporting your organization, start your BRAX fundraiser now!

Click here to view the MLB SpiritCups designs and here for SpiritTravelCups. And be sure to check out the Boston Red Sox 2013 World Series Championship designs in both!

BRAX Awards Scholarships to Four Pop Warner Athletes

As a continued commitment to their nine-year sponsorship of Pop Warner, BRAX Fundraising awards yearly $1,250 scholarships to four deserving athletes from across the country to put towards their higher education. And the 2013 BRAX Fundraising scholarships go to…

Heather Kish – St. Cecelias Golden Knights

Mary Claire Shaughnessy – Hoffman Estates Redhawks

Mark Mulhall – Lake Brantley Patriots

Tyson Dunn – Carrollwood Hurricanes

With the help of BRAX Fundraising and other generous national partners and sponsors, for the fourth time in five years, Pop Warner has eclipsed the $100,000 mark in scholarship donations. “It gives us great pleasure to support our friends at Pop Warner and help them recognize their outstanding student athletes and we love that our scholarships help the honorees on their path to college and beyond,” said Todd Elgart, President of BRAX Fundraising.

Read more about the 2013 Pop Warner Scholarship winners and Scholar Banquet.

Limited-time Incentives for Amazon and Apple Fans!

What better way to excite participants about their BRAX fundraiser than the opportunity to earn Amazon Kindle Fire HDs, Apple iPod Shuffles and Amazon gift cards for all their hard work? To qualify for this amazing incentive program, simply submit your master order by June 30, 2014.

  • Incentives_BlogIndividuals that sell at least 100 items will receive an Amazon Kindle Fire HD 7” tablet
  • Individuals that sell at least 50 items will receive an Apple iPod Shuffle
  • Individuals that sell at least 25 items will receive a $15 Amazon Gift Card
  • Individuals that sell at least 10 items will receive a Gold Bag Tag
  • Individuals that sell at least 5 items will receive a Silver Bag Tag

Click here to learn more and sign up to get started today!

Florida Cheerleading Squad Wins $500 Cheer/Dance Nationals Bonus

One EliteAttending regional and national competitions can be quite costly for cheer and dance squads, so in addition to offering a great fundraiser, BRAX conducted a drawing to award a $500 Bonus. The lucky squad? One Elite Allstar Cheerleading from New Port Richey, FL.

“The BRAX fundraiser was amazing for our gym! Our teams raised a lot of money. Great people! Great products! Easy to sell! Highly recommend! Thank you!” – Carrie Parks, One Elite Allstar Cheerleading.

New Super Bowl and BCS Championship Cups

FL_State_Seahawks_Blog_02Get them while they’re hot! New to the spring SpiritCups and SpiritTravelCups line-up – Seattle Seahawks Super Bowl XLVIII Championship and Florida State Seminoles 2013 BCS Championship designs. Get the fans in your community excited about supporting your fundraiser with these new, commemorate designs!

No one loves football like BRAX. That’s why our favorite new products every year are the ones we create to celebrate football championship winners. Congratulations to both the Seahawks and Seminoles – we raise our cups to you!

New E-Store Now Live – Making Order Entry a LOT Easier

We’ve got big news on the technology front…

estore_websiteYou told us your issues and we have responded with a new E-Store that makes entering your orders at the end of your fundraiser much quicker and a lot more intuitive. Organizing and conducting a fundraiser is hard work – entering your orders to complete your fundraiser shouldn’t be.

Features of the New E-Store

  • Automatically tallies individual participant orders, so no spreadsheet necessary
  • Easier to search for individual items by item number or description
  • Easier to navigate and faster data entry

At BRAX, we truly value your feedback – good or bad – and thank you for helping us make our program better for you. If you have any questions about the new E-Store please see the Quick Reference Guide or contact Customer Care at 888-825-9339.

AAU Baseball Team Gets a $500 Jump Start on Travel Expenses


To help kick-start the launch of the Amateur Athletic Union (AAU) fundraising season, we offered the opportunity to win a $500 Jump Start Bonus to clubs who started a BRAX program by January 1, 2014. And we’re so happy to announce that PA Diamond Nine 12U Baseball Team is our lucky winner!

“Our BRAX fundraiser was the first fundraiser for our new team. We were raising money for a once in a lifetime trip to Cooperstown and the $500 bonus helped tremendously in achieving that dream. The products look fantastic and they’re durable – they essentially sold themselves. The staff we dealt with throughout the entire process was very helpful. Thank You BRAX!” – Nikki Nadzom, PA Diamond Nine 12U Baseball Team