Back from Cheer Worlds

The last weekend in April, ESPN Wide World of Sports in Orlando, Florida hosted the 2015 Cheerleading Worlds competition and BRAX Fundraising was there for all the action!

BRAX Fundraising’s Nicole Jackson, National Director of Cheer, Dance and Gymnastics and Ryan Hedspeth, Vice President of Marketing, kicked off the weekend by attending the VIP Gala & Awards on Friday night as special guests of Inside Publications and Inside Cheerleading Magazine. And then it was taking in the competition scene on Saturday and Sunday.

To show our support for the cheerleading community, we collaborated with Inside Cheerleading Magazine to create a 2015 Worlds/iC Commemorative SpiritTravelCup and they were a big hit! Almost 3000 were distributed to attendees and as you can see with this tweet from last week, they’re already getting put to good use on the morning commute.

Also through our collaboration with Inside Cheerleading Magazine, we spent a good portion of the weekend as sponsors of the Coaches Hospitality Suite where we met top All-Star coaches from around the world. “This one-on-one time gave us phenomenal insight into the world of competitive All-Star cheerleading. These coaches are the best of the best and learning more about what drives them and their teams was fascinating,” said Hedspeth.

Thank you to our gracious hosts, Shelly O’Brien, Chris Korotky and the rest of the team at Inside Publications and Inside Cheerleading Magazine. And it was nice to meet so many new friends including Lisa Ebersole and Stephanie Savas from AAI Cheer, Louanne Madorma and Nate Cathey from Wynn Las Vegas – La Reve, and all the dedicated coaches and parents.

A Football History

May-Newsletter-AFootballHistory-WordpressAs the only cup fundraiser with NFL licensing and national sponsors of leading youth football organizations, USA Football and Pop Warner, football is a big part of BRAX’s history. Through our affiliations and work within the youth football arena, we have not only helped raise over $2M in fundraising profits, but also put a great deal of effort in trying to advance the sport as whole.

As proud supporters of Pop Warner and their emphasis on academics, we’ve been afforded the opportunity to contribute over $50,000 in academic scholarships to their All-American Scholars program. It’s opportunities like this to support their combined mission of athleticism and scholastics that make this partnership so special. This year will mark our 10th anniversary as their preferred fundraising partner and we couldn’t be more honored.

As we all know, safety education and the prevention of football injuries are paramount. And no one has done more to make the game better and safer than USA Football, the national governing body of youth and high school programs. With Heads Up Football and their other resources for coaches, administrators, officials, players and parents, USA Football has truly changed the way kids play. We proudly support all USA Football members through yearly equipment giveaways and fundraising programs designed to help promote their mission of ensuring a safer sport.

To learn more about these leading youth football partners, please visit or

Finishing Up the 2014-15 School Year

School_Year_End-April-2015-BlogWith Teacher Appreciation Week in early May and many schools transitioning to new PTO and PTA officers, end-of-year is going to be very busy for parent volunteers.  See below for some helpful tips and inspiration:

From everyone at BRAX Fundraising, we wish you a smooth and stress-free end to the 2014-15 school year!

Come See Us at #CheerWorlds2015

Worlds-iC-April-2015-BlogAs a fundraising favorite and avid supporter of cheer teams, we can’t wait to attend the 2015 Cheerleading Worlds Championship next weekend. If you’re going, be sure to stop by the hospitality suite for custom SpiritCups designed with our friends at Inside Cheerleading Magazine.

“Last year was the first year we attended the Cheer Worlds and it was absolutely incredible to see the best of the best compete at such a high level. It was also a pleasure to meet so many participants, coaches and parents – many of which were BRAX customers. We look forward to doing it all again this year,” said Ryan Hedspeth, Vice President of Sales and Marketing for BRAX Fundraising.

Click here to learn more about the 2015 Cheerleading Worlds Championship.


Celebrating 10 Years with Pop Warner

Pop Warner 10 Years2015 marks BRAX Fundraising’s 10th year as preferred fundraising partner of Pop Warner, a non-profit representing youth football, cheer and dance programs in 42 states. BRAX profits raised by Pop Warner groups already exceed $2M and with so many exciting updates to our programs, this year is shaping up to be our best yet!

In addition to profits raised, BRAX Fundraising has proudly donated 250,000 cups for various Pop Warner events and $50,000 to All-American Scholars, Pop Warner athletes recognized as academically accomplished. “We have enjoyed working with Pop Warner football, cheer and dance teams over the last ten years, as well as getting involved with their national initiatives like the All-American Scholars program.  We’re looking forward to many more years and successful fundraisers together,” said Todd Elgart, BRAX Fundraising President.

Thank you for your partnership, Pop Warner!

Over 450 Reasons to Run a BRAX Fundraising Program

The BRAX Fundraising SpiritCups and SpiritTravelCups Catalog Program features over 450 officially licensed NFL, MLB, college and U.S. Military items meaning there is something for everyone in your school community!

  • Two price points – new $10 single SpiritTravelCup and $18.00 SpiritTravelCup and SpiritCup packs
  • The ONLY program featuring NFL cups and tumblers
  • Up to 40% profit
  • Opportunities for free shipping and individual pre-pack

To use the mass appeal of America’s favorite teams to fuel your next fundraiser, click here or call 888-825-9339. 

Batter Up for MLB Preseason

Phillies-SpiritCups-SpiritTravelCupsThe cold, dark winter ends this weekend for MLB fans with the Spartans vs. Phillies and the official start of spring training. So if you’re looking for a fundraiser to engage your community, the time is now to get started with a BRAX program.

  • Exclusive 3D designs in all 30 Major League Baseball (MLB) teams
  • New SpiritCups Case Program – $5.00 “cash for cups” and guaranteed 40% profits
  • SpiritCups and SpiritTravelCups Catalog Program – featuring cups and travel tumblers with free shipping and individual pre-pack opportunities

BRAX Fundraising is the Original Cup Fundraiser™ and a baseball and softball favorite since 2005. In addition to MLB, BRAX offers all 32 National Football League (NFL) and over 100 top college teams, plus all five branches of the U.S. Military.

New OSU and Patriots Championship Collectibles


Excite the New England Patriots and Ohio State University football fans in your community with new Super Bowl XLIX and BCS Championship commemorative designs in both SpiritCups and SpiritTravelCups!

New Case Program featuring $5.00 SpiritCups – order now and get started in only 10 days and receive free shipping on all cases and guaranteed 40% profits!

New and improved Catalog Program featuring single SpiritTravelCups for only $10.00 and packs of SpiritTravelCups and SpiritCups for $18.00 – get started now with free shipping and individual pre-pack opportunities!


USA Football: Standardizing Safer Football

A favorite team sport among kids and young adults, unfortunately football can be dangerous when played incorrectly and with improper equipment. But that’s all changing thanks to our partner, USA Football, and their national initiative to make the game better and safer for all.

As football’s national governing body, USA Football has established a new standard with their Heads Up Football program that educates commissioners, coaches, officials, players and parents on safer football practices. Their areas of focus include equipment fitting, concussion recognition & awareness, heat & hydration and Heads Up Tackling. USA Football members have access to a wide range of educational resources including age-based certification courses that teach proper techniques based on physical and mental capabilities. Simply put, their efforts have the changed the game.

“At BRAX Fundraising, many of us are former and current football coaches or parents of football players. We work with football fundraising coordinators from across the country every single day to help them raise the money they need to run their teams, associations and leagues. Our partnership with USA Football is just another way we’ve chosen to support these youth football groups in hopes of helping promote the protection of young players,” said BRAX Fundraising President, Todd Elgart.

In addition to equipment giveaways and other youth football promotions, BRAX and USA Football, in conjunction with several NFL teams, will be announcing a series of unique fundraising opportunities this fall so stay tuned…