BRAX Partners with AmeriCheer, AmeriDance and Eastern!

To excel in the sports of cheer and dance takes “positive attitude, effort and dedication” – lessons learned at instructional camps and elite competitions offered for the past 30 years by some of the best in the industry – AmeriCheer, AmeriDance and Eastern Cheer and Dance.

As a proud fundraising supporter of cheer and dance gyms since 2005, it is with great pleasure that we announce the partnership between BRAX Fundraising and the AmeriCheer, AmeriDance and Eastern Cheer and Dance family of brands. Together we’ll help gyms raise the funds they need using the power and mass appeal of the NFL, MLB, over 100 top colleges and the U.S. Military!

“We’re extremely excited about our new relationship with AmeriCheer, AmeriDance and Eastern Cheer & Dance. Their camps and competitions are top-notch so it made a lot of sense for us to team up to bring programs specifically designed to help their cheer and dance groups offset or completely defer travel and attendance costs. We’re really looking forward to working with Liz and her team to provide funding solutions so these groups can focus on the tasks at hand – training and winning,” said Ryan Hedspeth, Vice President of Sales and Marketing for BRAX Fundraising.


10 Years, $50,000 for Pop Warner Scholars

Every year we proudly help honor four Pop Warner All-American Scholars with $1,250 scholarships. These incredible student athletes excel both on the field and in the classroom and we couldn’t be more excited for this year’s recipients!

Over Memorial Day weekend, BRAX Fundraising’s Regional Director, Myron Jefferson, attended the annual Pop Warner Little Scholars Banquet and got the opportunity to meet three of the four recipients of our 2015 scholarships. According to BRAX Fundraising’s President, Todd Elgart, “This is what we do. It’s our involvement with programs like Pop Warner All-American Scholars that is why we got into the fundraising business in the first place – to make a difference.”

Learn more about Pop Warner’s All-American Scholar Program.


Sales Surge with Online Ordering

Convenient, accessible and affordable – your supporters love shopping online at! Organizations utilizing our online e-store, in addition to our traditional catalog and case programs, are seeing a surge in sales by as much as three times the average order!

Like other online stores, allows fundraising supporters to easily view over 200 cup designs, purchase their favorite team cups, and have them shipped directly to their home. So now organizations can easily gain support from friends and family – no matter where they live – it’s a win, win for everyone!

All sales through are attributed to your organization through a unique sales link that can be shared via email or social media or posted on your website. Supporters can also easily search for an organization or participant name before adding items to their cart. It’s fun and easy!

See for yourself at


Cheer and Dance Teams See Pink for A Crucial Catch

The end of May marked the 2015 “Crucial Catch Kickoff” hosted by the American Cancer Society and the Carolina Panthers and BRAX Fundraising was there to help the participating cheer and dance teams from North and South Carolina high schools in a very special way!

A Crucial Catch is a partnership between the American Cancer Society and the NFL and focuses on the importance of annual breast cancer screenings. In support of this effort, select high schools in NC and SC compete to raise the most money for A Crucial Catch and the opportunity to be honored with pink swag during the “Pink Out” games.

To help “kickoff” the fundraising competition, BRAX’s National Director of Cheer, Dance and Gymnastics, Nicole Jackson, was there to speak about NFL Pink SpiritCups. Available in three types of fundraising programs – Pink Catalog Program, Pink Case Program and Pink Online Program – all generate 40% profits with an additional percentage going back to support A Crucial Catch, making them a great fit for this initiative.

“It was so exciting to be a part of the kickoff for this effort and see the passion and enthusiasm everyone has for the A Crucial Catch mission. And I’m so glad everyone loved the Pink SpiritCups. I can’t wait to see how much money these hard working schools can raise,” said Nicole Jackson. Thank you to the American Cancer Society and the Carolina Panthers for allowing us to be a part of the “Crucial Catch Kickoff” – Go Pink!


Back from Cheer Worlds

The last weekend in April, ESPN Wide World of Sports in Orlando, Florida hosted the 2015 Cheerleading Worlds competition and BRAX Fundraising was there for all the action!

BRAX Fundraising’s Nicole Jackson, National Director of Cheer, Dance and Gymnastics and Ryan Hedspeth, Vice President of Marketing, kicked off the weekend by attending the VIP Gala & Awards on Friday night as special guests of Inside Publications and Inside Cheerleading Magazine. And then it was taking in the competition scene on Saturday and Sunday.

To show our support for the cheerleading community, we collaborated with Inside Cheerleading Magazine to create a 2015 Worlds/iC Commemorative SpiritTravelCup and they were a big hit! Almost 3000 were distributed to attendees and as you can see with this tweet from last week, they’re already getting put to good use on the morning commute.

Also through our collaboration with Inside Cheerleading Magazine, we spent a good portion of the weekend as sponsors of the Coaches Hospitality Suite where we met top All-Star coaches from around the world. “This one-on-one time gave us phenomenal insight into the world of competitive All-Star cheerleading. These coaches are the best of the best and learning more about what drives them and their teams was fascinating,” said Hedspeth.

Thank you to our gracious hosts, Shelly O’Brien, Chris Korotky and the rest of the team at Inside Publications and Inside Cheerleading Magazine. And it was nice to meet so many new friends including Lisa Ebersole and Stephanie Savas from AAI Cheer, Louanne Madorma and Nate Cathey from Wynn Las Vegas – La Reve, and all the dedicated coaches and parents.

A Football History

May-Newsletter-AFootballHistory-WordpressAs the only cup fundraiser with NFL licensing and national sponsors of leading youth football organizations, USA Football and Pop Warner, football is a big part of BRAX’s history. Through our affiliations and work within the youth football arena, we have not only helped raise over $2M in fundraising profits, but also put a great deal of effort in trying to advance the sport as whole.

As proud supporters of Pop Warner and their emphasis on academics, we’ve been afforded the opportunity to contribute over $50,000 in academic scholarships to their All-American Scholars program. It’s opportunities like this to support their combined mission of athleticism and scholastics that make this partnership so special. This year will mark our 10th anniversary as their preferred fundraising partner and we couldn’t be more honored.

As we all know, safety education and the prevention of football injuries are paramount. And no one has done more to make the game better and safer than USA Football, the national governing body of youth and high school programs. With Heads Up Football and their other resources for coaches, administrators, officials, players and parents, USA Football has truly changed the way kids play. We proudly support all USA Football members through yearly equipment giveaways and fundraising programs designed to help promote their mission of ensuring a safer sport.

To learn more about these leading youth football partners, please visit or

Finishing Up the 2014-15 School Year

School_Year_End-April-2015-BlogWith Teacher Appreciation Week in early May and many schools transitioning to new PTO and PTA officers, end-of-year is going to be very busy for parent volunteers.  See below for some helpful tips and inspiration:

From everyone at BRAX Fundraising, we wish you a smooth and stress-free end to the 2014-15 school year!

Come See Us at #CheerWorlds2015

Worlds-iC-April-2015-BlogAs a fundraising favorite and avid supporter of cheer teams, we can’t wait to attend the 2015 Cheerleading Worlds Championship next weekend. If you’re going, be sure to stop by the hospitality suite for custom SpiritCups designed with our friends at Inside Cheerleading Magazine.

“Last year was the first year we attended the Cheer Worlds and it was absolutely incredible to see the best of the best compete at such a high level. It was also a pleasure to meet so many participants, coaches and parents – many of which were BRAX customers. We look forward to doing it all again this year,” said Ryan Hedspeth, Vice President of Sales and Marketing for BRAX Fundraising.

Click here to learn more about the 2015 Cheerleading Worlds Championship.


Celebrating 10 Years with Pop Warner

Pop Warner 10 Years2015 marks BRAX Fundraising’s 10th year as preferred fundraising partner of Pop Warner, a non-profit representing youth football, cheer and dance programs in 42 states. BRAX profits raised by Pop Warner groups already exceed $2M and with so many exciting updates to our programs, this year is shaping up to be our best yet!

In addition to profits raised, BRAX Fundraising has proudly donated 250,000 cups for various Pop Warner events and $50,000 to All-American Scholars, Pop Warner athletes recognized as academically accomplished. “We have enjoyed working with Pop Warner football, cheer and dance teams over the last ten years, as well as getting involved with their national initiatives like the All-American Scholars program.  We’re looking forward to many more years and successful fundraisers together,” said Todd Elgart, BRAX Fundraising President.

Thank you for your partnership, Pop Warner!

Over 450 Reasons to Run a BRAX Fundraising Program

The BRAX Fundraising SpiritCups and SpiritTravelCups Catalog Program features over 450 officially licensed NFL, MLB, college and U.S. Military items meaning there is something for everyone in your school community!

  • Two price points – new $10 single SpiritTravelCup and $18.00 SpiritTravelCup and SpiritCup packs
  • The ONLY program featuring NFL cups and tumblers
  • Up to 40% profit
  • Opportunities for free shipping and individual pre-pack

To use the mass appeal of America’s favorite teams to fuel your next fundraiser, click here or call 888-825-9339.