Incentivizing participants to drive sales and increase profits is commonplace in fundraising, but not all incentive programs are created equal. This past fall, BRAX decided to test a Holiday Incentive Program in schools that offered high-end prizes from the likes of Amazon and Apple. With the escalated incentive program producing nearly twice the average profit for participating schools, fundraising leaders couldn’t have been more pleased.
How it Worked:
- Individuals that sold 100 items or more received an Amazon Kindle Fire HD 7″
- Individuals that sold 50 items of more received an Apple iPod Shuffle
- Individuals that sold 25 items or more received a $15 Amazon gift card
The response from schools who participated was overwhelmingly positive, but don’t take our word for it! Here’s what Jessica Johnson from Ray Marsh Elementary had to say:
Students from Ray Marsh Elementary
“Every year our 5th grade class works hard to raise funds so every student can attend a Ray Marsh tradition – the 6th grade overnight stay at Tall Oaks, which is a team-building educational camp. The goal is to have all 75 students attend at no charge. The group prior to our class had great success selling SpiritCups, so we were considering BRAX again this year, among other fundraisers.
Then, BRAX announced they were offering some incredible participant incentives, so we figured it was a sign, we have to run this fundraiser – NOW! We filled out a form online and by the next day Jen, our BRAX representative, was pointing us to online tools to help us get started including posters, flyers and social media posts. BRAX had everything we needed, we just had to implement.
At the kickoff, the kids were truly excited about the incentives. All of them had the desire to sell 100 items and win the big prize – the Kindle Fire. Much to our amazement, many of our kids were able to sell the cups without their parents even present! That’s how easy it is to sell! ‘Do you like the Kansas Jayhawks? Here’s a great gift for you for Christmas and it supports a great cause!’ My son walked our neighborhood and to my surprise he had sold 25 sets of cups within a few doors, which meant he had already won the $15 Amazon gift card prize!
After running the fundraiser for 3 weeks, the order forms started coming in and we knew we had sold a lot. About 60% of our kids participated and we allowed every child that sold one set of cups to keep the sample cup they used as a selling tool. In the end, we had 8 kids win prizes and we beat our fundraising goal of $4,000 by almost $1,500. The kids sold 816 items and our net profit – which we got to keep upfront – was $5,438!
Our shipment came in well before the holidays and the distribution process was so smooth. Thanks to some volunteers and the easy to follow BRAX distribution instructions, over 800 cups were organized and to their seller in a period of a few hours. It was impressive! The support we received at BRAX was truly top notch. They made us feel like we were VIPs during the whole process.
If we can do it – you can too! It’s a great experience from beginning to end. And the best part is all the thanks our group is receiving now – our customers love the products! I highly recommend the team at BRAX for your next fundraiser.”
Stay tuned for more special incentive programs in the near future!