About Us

About Us

Founded in 2005, BRAX Fundraising is a Wilmington, NC based organization whose mission is helping schools and youth sports teams exceed their fundraising goals. We are committed to exceeding your expectations in every aspect of a fundraising program. Our programs are designed for ease of use, with our friendly Fundraising Support and Customer Care teams always on hand to guide you every step of the way.

Our uniquely successful SpiritCups, SpiritTravelCups and SpiritPopcorn products are officially licensed by the National Football League (NFL), Major League Baseball (MLB), over 100 top colleges and five branches of the U.S. Military.

With over 20 years in relationships with these powerful organizations, BRAX founders John Alexander and Peter Hexter have worked diligently to provide one-of-a-kind, quality products that allow schools and youth sports groups exceed their fundraising objectives more easily and effectively.

As retired athletes and coaches, John and Peter have a passion for giving thousands of children opportunities to grow and excel. They share this commitment to making a difference for the youth of America with every member of the BRAX team and in partnerships with other like-minded organizations. View our Partners page for more.